What Is Web Design And How Can It Help My Business?
Many people want to know, what is web design and how can it help my business? There are many ways it can help, especially with your branding. Learn more here.
Are you about to build a website from scratch or refresh the one you have?
You’ll want to know one thing before you begin, and that’s what is web design. Web design is ultimately what your customers and potential customers experience.
That experience will then turn into a decision as to whether they do business with you or not. Do you want to know more about website design and how it impacts your business?
Keep reading to find out.
What is Web Design?
How many websites do you visit in a day? Have you ever thought about what goes into building them?
Websites are built by a delicate balance of art and science. Web design combines the best practices of design with code to make it happen.
Web design isn’t something that just happens once and it’s done. It’s an ongoing process to continually keep your brand exposed to a broad audience. Here are a few things that happen during the web design process:
Purpose and Planning: Every site needs a purpose. You and your designer work together to define why your website exists. The planning stages are also outlined in this step.
Web Design Concepts: Designers will draw up a few concepts for your site’s design. These are based on your brand, needs, and design principles.
Building and Testing: In this phase, your site is being built. It’s also tested to ensure it functions across devices.
Website Launch: The moment to celebrate your brand new website.
Website design is an important part of your business. It’s often the first thing that people experience about your company. That can have a major impact on your business.
Website Design Can Help Your Business
Web design can help or hurt your business. It’s that powerful. Here are a few of the effects that your site’s design has on your business.
First Impressions Are Everything
When you meet someone face-to-face, you know that first impressions matter. It’s the same with your website. People will make the first impression of your website in a couple of seconds.
Your website design needs to be attractive. If it’s not, then you’re going to lose credibility and trust. About 75% of consumers will decide if your business is credible based on the design of your site.
Bad Design Can Cost Over One-Third of Visitors
When people visit a website, they make judgments based on the design. About 38% of visitors will leave a website that’s poorly designed.
Think about it. Bad web design can cost you over a third of visitors and you don’t even know it. How much money is that costing you?
Let’s say you spend a ton of resources driving traffic to your website. You lose more than one-third of visitors immediately. That traffic made the decision not to do business with you.
Improved Search Rankings
Getting to the top of search results is an important part of driving traffic to your website. You have to have a great user experience to do that.
There are more than 200 ranking factors in Google’s algorithm that determines search results. Among the most important ones are your website’s structure, speed, and responsiveness to mobile devices.
Good website design takes into account the user experience and search engine optimization.
What Makes Good Web Design
What is web design? It’s a necessary component of your marketing and sales strategy. Without good web design, you’re leaving a lot of money on the table.
What makes a website design good? There are a few basic design elements that you should know about.
Your potential customers are likely to find your website on their mobile devices. Your design has to look sharp on any device, not just desktop computers.
Your site also has to be easy to navigate. People will go to your website to learn more about your business or to find specific information. If they can’t find what they’re looking for, they’ll get frustrated and leave.
Good design also incorporates elements of your brand. The fonts, colors, and whitespace combine to reinforce what your brand is about.
Web Design Options
When you’re looking at website design options, you’re probably considering options like Wix, Squarespace, and Weebly.
These options bill themselves as ways to get your website up and running without knowing code. These are out-of-the-box solutions that offer website builders and hosting under one package. These are appealing at first look, but there are some things that you should understand about them.
The main issue is that you have very little control over your website. Since they’re out-of-the-box, there’s very little room to customize them to meet your needs.
You have to work with the templates that are available. The templates are OK, but they don’t keep up with design trends and standards. That can give your site a dated look to users.
Another point to consider is that your site’s speed is at the mercy of their servers.
With Wix, the price point may seem appealing for the free or starter plans. You’re going to have to pay for hosting and the website builder somehow. Your site will have ads on it for Wix.
What’s an alternative? Custom website design. With this option, your website is built with your brand and your users in mind. It’s also built with SEO best practices to build a solid foundation to be found in search engines.
The Power of Good Website Design
What is web design? It’s the key to get more traffic and customers from your website. Web design is the foundation of your brand. It’s the first impression that people make of your business.
Good website design will leave a positive impression, which increases the likelihood that people will do business with you. It also helps you rank higher in search engines.
Are you ready to have a website design that makes a difference in your business? Contact us today about our website design and digital marketing services.