ThinkDigiPro is a full-service marketing solution. We use a proven SEO strategy, combine it with white-hat link-building, and excellent content. And we’ll be with you every step of the way with our first-class support staff.
Want to see how we increased a car dealership’s website traffic by 147%?
Then this case study is for you!
Like quite a few clients of ours, this dealership didn’t come to us with a clean slate.
Their rankings were dropping, their keywords were falling off, and their business was hurting.
See how we were able to recover them after a Google penalty and turn their traffic around:
Let’s get into it!
This is a car dealership with several locations based out of the UK. They focus on high-end luxury vehicles.
Most of the terms they want to target have search volume on the lower end, but are extremely lucrative.
Their goal was to first get their traffic back, as well as improve their rankings for a few key pages.
Here’s how we did it:
First Things First – The SEO Audit
The first thing we always do when we get a new site is to audit their SEO history.
This client was experiencing a significant drop in rankings due to the Google Core Algorithm Update in May.
This site’s rankings were affected due to having thin and duplicate pages with little-to-no content as well as a high bounce rate.
This type of problem is very common for auto dealers since most pages are typically just showing inventory pages. That also means there is a huge opportunity to win the traffic back!
They had actually started using our link building services ala-carte and saw a bit of traffic returning, then hopped into our managed SEO program a few months later.
Focusing On Improving Existing Pages Rankings & Traffic With Easy Wins
One of the first things we take a look at is improving traffic to existing pages.
It’s common to find that many sites are close to ranking and getting traffic, but they just aren’t in the top positions yet.
For this we run our easy wins analysis and find keywords that the site is ranking for with the following metrics:
- Positions 4-30 with
- KD equal to or less than 30
- Minimum CPC .01
That way we can find targetable, valuable keywords and pages that are on the verge of ranking and can easily be improved.