More than 2.89 billion people are on social media. That’s a little over three billion people.
As a business owner, this is a significant marketing opportunity. Your target customers are here. This is why it’s only sensible to take advantage of this with an effective social media campaign.
But to score on it, you need to get a few things right. Read on to learn more.
1. Define Your Goals
Goals act as guiding components of your campaign. So it’s only natural to outline them at the very beginning.
What are you looking to achieve? Likes or a certain number of leads? Maybe sales?
Successful social media campaigns are measured by the attainment of these pre-determined goals.
2. Know Your Audience
Having a good understanding of your audience is pivotal on two fronts:
- Knowing the social platforms they frequent—hence, you’ll know where to focus your efforts.
- And the kind of content they swear by
Of course, you can go further into details like gender, job title, education level, and so on. And you don’t even need to spend a dime on this—a couple of free tools are all you need.
3. Incorporate Tools
Social media tools are just like any other tool—they make your work easier. You don’t have to, for instance, be tied on a platform posting all day. A scheduling tool will do the work perfectly.
And you can also post across multiple platforms at once.
Besides that, you can keep track of notifications of messages and mentions, organize and edit your posts, integrate your social accounts and blog, etc.
4. Evaluate Your Milestones
Social media campaigns are not set-and-forget processes.
It’s a good idea to be having frequent, thorough looks at how your campaigns are doing. This is where the goals you set up come in handy.
As at that time, have you achieved your objectives? If not, do you think your current approach to the whole process is going to bear the fruits you’re looking for? What can you change to reach your goals?
There are so many things you could look at. Constantly analyzing and tweaking your campaign can boost your bottom line significantly.
5. Mix up Your Posts
It pays to strike a balance between the types of content you create for your target audience. And that means being considerate of both your audience and the reason for setting up that particular social account—to gain exposure for your business.
That means focusing solely on selling your offer doesn’t cut it. You’ll be making it all about you. And your audience won’t have a reason to hang around.
The solution? It all comes down to value. On top of posts about you, offer value. Links to blog posts can be quite good for this.
While at it, include some call to action. Tag a friend, tell us about your experience, etc.
Posting and getting noticed is just a fraction of the whole process. Building a relationship with your audience is what will propel your results. And engagement is your perfect bet.
So don’t just post and disappear only to surface with yet another piece of content. Be there for your audience by way of answering questions, taking part in discussions, and responding to compliments or complaints. They are all ingredients of the best social media campaign.
Set aside some time each day to go through this. Or if you come up short on time, consider outsourcing to a social media manager.
7. Influencers Can Go a Long Way
Look for influencers in your industry and reach out for a deal. They have larger audiences that can benefit your cause significantly in terms of reach and even more if the said audience is sufficiently engaged.
Careful though. Not all of the influencers are worth their salt. So you have to be vigilant to reap the full benefits of this method. And, also, not every influencer will be a good fit for your needs. That means you have some serious weeding out to do.
Read more about choosing the perfect social media influencer.
8. Consider Sticking to One Platform for a Start
Facebook, Instagram, Pinterest, Twitter, you name it. There are more than enough social platforms to set up accounts on. But should you do them all?
Definitely not. As much as it is enticing, going this route will significantly stretch you out thin in terms of resources, time, and attention. And once that happens, it becomes hard to realize the full leverage of a social media strategy.
But it doesn’t have to be strictly one. A few that you can comfortably manage will do just fine. For instance, you can start with:
Instagram and Pinterest are great if you’re leaning more on the visual side.
9. Create Partnerships
No man is an island, and the same applies to business. While you can still gain a lot by being a lone wolf, a little bit of collaboration is sure to extrapolate your efforts.
Look around for brands that you’re likely to benefit from each other and reach out. Of course, that means the said brands have a culture that matches yours.
You’ll be surprised what a simple mention can do to your metrics.
10. Know When to Post
Timing can bring a whole lot of difference to your campaign. You should be on the lookout as to when your target audience is online and, therefore, more likely to see (and interact with) your content.
Remember there is a gazillion of content posted every few moments all aimed at a particular percentage of your audience. So joining the bandwagon by throwing up posts any time you please will lower your chances of getting noticed by your audience.
But then, what’s this perfect time? It depends on a couple of factors:
- The platform you’re using
- Your audience
- Your time zone, etc.
Find out some of the best times to post on different social channels in this Coschedule post.
All the Best in Your Social Media Campaign
Social media presents a good opportunity for you to grow your customer base. Lots of people are using it, so you can jump in and take advantage.
But to be successful, your social media campaign must have a few pieces intact. The above points are a good start. At Thinkdigipro Internet Marketing Agency, we will lighten up your social media accounts with highly engaging posts to attract followers and engagement.
Contact us today for assistance.