In 2017, 97 percent of consumers searched for local businesses online. It’s a mind-blowing statistic that shows how crucial local SEO continues to be for every business.
Whether you take note of it or not, local SEO optimization is a core strategy for those looking to get and convert leads into sales. Ignore local SEO marketing, and you may just be doing greater harm to your company than you realize.
But what exactly is local SEO? More importantly, are local search engine optimization services worth your investment?
Local search engine optimization entails optimizing the online presence of your business for your geographic location. Why should you be interested in this process? Keep on reading this local SEO guide to learn more.
1. You Can Create Local SEO For Free
With the internet becoming inseparable from business success, companies are increasingly turning to SEO to boost their visibility. Of course, it does help to work with a reputable SEO agency to create a solid localized SEO marketing strategy.
But what if you’d like to go through the process without incurring any expenses? The good news is that there are numerous free local SEO tools that can help you along. These tools are beneficial when it comes to quantifying, tracking, evaluating, and implementing your local SEO tactics.
Any business owner can learn how to create a local SEO strategy that works for them. You only need to have the desire, time, and patience.
2. With Local Search Engine Optimization Services, You’ll need Less Advertising
Who says you must spend money on online marketing to get new clients?
In truth, the vast majority of small businesses don’t spend a penny on advertising to reach their customers in search results. Sure, the top result in a search will most likely be from paid advertising. All other results on the page, however, tend to be organic search results.
As long as your website appears on the first page of search engine results, you can be sure that you’ll get tons of traffic, even if you didn’t spend a dime to get there.
3. Local SEO Puts You Where Your Customers Are
A chief reason to focus on local search engine optimization is that that’s the location of your target customers. We already pointed out that almost all consumers conduct local searches for products and services before making a purchase.
The internet is a major driving force when it comes to clients’ local commercial activity. The statistics prove that the balance of power in local trade is rapidly shifting online. It’s highly unlikely that this will change anytime soon.
The critical question is: what have you done to ensure that when potential consumers go online to search for products, they’ll find you? If you haven’t invested in local SEO, you’re losing out on a lot of potential business.
4. Local SEO Has Assured Longevity
Advertising sure does have huge benefits, but how long is its shelf-life? The moment you stop investing money in ads, they no longer appear.
Things are different with local search engine optimization. As long as you’ve put robust local SEO strategies in place, your business will enjoy the benefits for a long time. Of course, you’ll still occasionally need to invest time, effort, and other resources to reap maximum yields of this marketing strategy.
5. With Local SEO Marketing, You Are Seen Before Your Competition
The majority of local businesses are yet to claim a Google My Business listing. Many businesses that already have do not experience the gains of local search engine optimization that come through SEO best practices.
What does this mean for your business?
Well, by ensuring that your site ranks on the first page of maps and search, you get a huge percentage of all views and clicks for your business. Potential clients thus get to see your business before they ever see your competitors. The secret is to have a strategy and stick to local SEO best practices.
6. The Reputation of Your Business in Your Community Improves
How valuable is a good reputation when it comes to business?
Well, research shows that 91% of all customers read online reviews before deciding whether to do business with a particular company or not. 84% of potential clients trust what they read about a company in the same way they’d trust a personal recommendation.
That means getting positive online reviews for your business can have a significant impact on your sales. Of course, ranking on the first pages of search engines can help more visitors who ultimately become purchasing customers and review your business.
Local SEO marketing helps you rank highly, where people can find you. If people find you and positively review you, others will trust you.
7. Your Chances of Getting New Customers Improve
Businesses that thrive in today’s increasingly competitive environment are those that are continually growing their client base. How can local SEO help you achieve this?
Like we mentioned before, the modern client first searches online before they make a purchase. Local search engine optimization aims to ensure that when potential clients in your area go online to look for a product or a service, they can easily find you. Attracting the right audience to your business site can yield lucrative returns.
And since being easily found online increases your chances of earning reviews, it follows that your credibility gets a boost. New clients like to do business with companies they feel they can trust.
Succeed With an Effective Local SEO Marketing Strategy
In a marketplace that’s increasingly traffic-driven, maintaining a top spot in local search engine rankings is essential. The top companies know this, and they go out of their way to invest in the best local search engine optimization services.
Small and medium businesses need to follow suit or lag behind and continue struggling to make sales. Fortunately, implementing an effective local SEO marketing strategy doesn’t need to be unnecessarily complicated or expensive. Sure, it does take a bit of time, effort, and sometimes money to roll out a solid local SEO campaign, but the benefits are well worth it.
Would you like to a local SEO solution perfectly tailored for your business? Talk to us today.